The Title & Logo
- Nickoel Izharudin
- May 24, 2020
- 1 min read
The title began as 'Quaransing' but after feedback that it may be confusing to read, we then moved to 'Corona Chorus'. The essentials for this title was for it to include a reference to music and to the curent situation. Later in the project as we gave it more thought, we decided to change the title to 'Quarantine Chorus' so it was less literal and obvious but keeping with the same tone.
The design of the logo came from Paloma, with ideas from several team members. Below was the starting point given from Edoardo, mainly wanting to have a difference between the harsh red 'quarantine' and the musical font 'chorus'.

Then, Nickoel collected references to find inspiration on keeping it classical and Italian-styled, but with some charm and humour.
After, that Paloma sketched ideas out, trying to incorporate the treble clef. However, we thought it may be confusing as it has the wrong direction.

So after more sharing of ideas, we thought it may nice to have a guitar shaped 's' and tambourine 'o' (which also coincidentally looked like a virus which was our initial idea). And there we have our final logo title.

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